Kathy Ireland is known the world over for both her stunning good looks and multi-faceted business sense. Today, the model mogul based in Rancho Mirage, CA is looking great at 50 and is chief designer and brand ambassador for a new professional skin care line with Nu Gene (www.nugene.com), a company that specializes in developing, manufacturing and marketing proprietary regenerative cosmeceutical and pharmaceutical products. She took time to chat with Happi.com about this anti-aging collection based on stem cells derived from SCB Regenerative Technology.
 
Happi: How and why did you decide to start a skin care brand?
 
KI: Growing up on the beaches of southern California, loving the great outdoors, I’ve done enormous damage to my skin over the years. Back when I was younger we opted for baby oil and iodine as opposed to any product with sunscreen. We literally baked ourselves daily! I’ve also struggled with acne and breakouts throughout my life.
 
Now, at age 52, my skin care needs have intensified. Our skin is our largest organ. Healthy skin impacts our quality of life in countless ways. I began researching skin care 30 years ago. Working with a chemist and experts in the industry to formulate products that would truly bring lasting benefits to our skin. I’ve never experienced a product that works as well as NuGene Kathy Ireland. People are telling me, they are seeing dramatic improvements in my skin. As I mature, I believe less makeup is more attractive. NuGene Kathy Ireland is impacting my skin in ways that allow for the wearing of minimal makeup. This is true, even when on camera.
 
Happi: What ingredients are key in anti-aging skin care such as this?
 
KI: NuGene Kathy Ireland is leveraging innovative patent-pending stem cell technology. Our skin care collection is formulated with multiple human growth factors, polypeptides, vitamins, amino acids, and minerals that will help reduce the sign of aging, restore your skin and improve luminosity.
 
Happi: What is your promotional plan/campaign for the collection?
 
KI: Our team feels passionately about the extraordinary results of NuGene kathy ireland. We are excited to share the news of this revolutionary skin care treatment with women around the world. While we are communicating in every form of media, it is the women who are experiencing the NuGene kathy ireland difference for themselves, who are our biggest advocates.  The results speak for themselves.
 
Happi: Anything else you want Happi readers to know about the new line?
 
KI: The controversy surrounding stem cell technology stems from embryonic stem cells. No embryonic stem cells are utilized in any way with NuGene kathy ireland. Our products are ethically designed utilizing NuGene kathy ireland cutting edge technology with human adipose (from fat) stem cells derived biomolecules and growth factors. These cells are highly capable of stimulating cellular proliferation and differentiation. The overall effects of these factors result in increased skin elasticity, which helps reduce fine lines and wrinkles while in improving skin vitality.